This research employs the TAM to examine studentââ?¬â?¢s perceived benefits and perceived barriers of using m-commerce\nin relation to student demographic factors such as gender, age, year of study, and college of study that moderate students\nadoption decisions of m-commerce. The study adopts a quantitative approach based on questionnaire development and\ndistribution that resulted in a total sample of 1000 students. Empirical data was analyzed using SPSS-20 software program.\nFirst, in relation to gender results indicate that overall male students perceive more benefits in dealing with m-commerce\nthan the female student feel. Second, concerning age, results show that students who are in the age group of ââ?¬Ë?17~19ââ?¬â?¢ feel\nmore benefits in dealing with m-commerce than the students who are in the age group of ââ?¬Ë?20~moreââ?¬â?¢ feel. Third, concerning\nyear of study, findings show that students who are in the year of study of ââ?¬Ë?freshman or sophomoreââ?¬â?¢ feel more benefits in\ndealing with m-commerce than the students who are in the in the later years of study ââ?¬Ë?junior or seniorââ?¬â?¢. Fourth, concerning\nthe college of study, results show that students who are studying in Public Universities feel more benefits in dealing with\nm-commerce than the students who are studying in the private universities feel.
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